Over the past year, we have been researching and testing the effects of markup hierarchy making a difference in search engine results. What I mean by markup hierarchy is that we want the unique and rich content to be at the highest point in the markup.
Why? First Read Chris Casarez’s Article
After several tests and reviews, we did see some improvements in search engine rankings as Chris Casarez (SEO Specialist at the Company) mentions in his article “Content Placement and Keyword Density matter“.